thought leadership strategy (2)

Market segmentation strategies used in the corporate industry

Market segmentation is a crucial concept in the corporate industry. It guides companies in understanding their customers and tailoring their strategies to meet their needs effectively. Companies can develop targeted marketing and product development approaches by dividing the market into segments based on demographics, behaviours, or preferences. H...

Purvi Dalvi · 27 May · 1

5 ways you can build a thought leadership strategy

As content continues to rule as the king, many savvy leaders build professional brands and thought leadership strategies to position their companies as valuable resources to audiences. Establishing yourself as a thought leader can help boost your career, add value to your company, and attract new opportunities. Here are ways you can build a strateg...

Purvi Dalvi · 14 March · 1